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Most Contagious Report

In these pages you’ll find the Contagious team’s analysis of everything from how brands are tackling sustainability issues and reacting to shifts in the surveillance advertising landscape, to the importance of online communities and why the world is ready for more brutally honest comms, alongside our pick of what exceptional creativity looked like in 2021.

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Jobs of Tomorrow 2022

As the world starts to recover from two pandemic years while facing an uncertain economic outlook, accelerating disruptions are translating into permanent changes to labour markets. In this context, the threat of widening inequality and stagnating wages appear ever more present.

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22 for 2022

The one certainty that remains is uncertainty. If we could name one shift of this past year that stands above all others, it would be that 2021 made us question lots of things we had taken for granted.

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Ad Context and Attention

Integral Ad Science uses eye tracking studies to see if contextually relevant ads work better against various brand metrics - and in general, they do. Now they would say that since they are a contextual targeting company but it makes sense and is supported broadly by decades of research from print and other media undertaken by independents like the ARF.

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State of Play: The Video Streaming Industry has Reached a Tipping Point

Advertisers are increasingly considering how to measure actual attention when planning and buying media. Impressions are a currency that provides opportunities to see - which are also opportunities to miss - and modern research companies use eye tracking technology to establish attention thresholds for different media - which has a dramatic impact on results.

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Attention Time: Redefining How Marketers Measure And Optimize Ads In Real Time

Advertisers are increasingly considering how to measure actual attention when planning and buying media. Impressions are a currency that provides opportunities to see - which are also opportunities to miss - and modern research companies use eye tracking technology to establish attention thresholds for different media - which has a dramatic impact on results.

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