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2023 Media Trends

Even in a slowing economy, consumer behaviours in media evolve at pace. Everywhere we look we see both diversification and convergence - content platforms adding commerce, and commerce platforms adding ads and content - all trying to find new ways to engage and monetise their users.

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2023 Trend Report

In a time of chaos, the question of “what business are we in” becomes a CEO level ‘problem’ and your answer needs to derive from fresh, current research about what the consumers actually want and need.

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Wellness Trend Report 2022

It’s fair to say that, for many, putting our health and wellbeing first has been a challenge over the last couple of years. With normal life at a standstill and the regular routines of millions of people turned on their heads, even if we’ve been fortunate enough to stay well, many of us have felt an absence of ‘wellness’.

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2022 Color Trends Guide

Every year, the experts at MF Paints analyze decor trends to find the hottest paint colours of the year. Since the entire globe has been collectively focused on dealing with the COVID-19 pandemic, colour trends are surprisingly similar from one continent to the next.

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Most Contagious Report

In these pages you’ll find the Contagious team’s analysis of everything from how brands are tackling sustainability issues and reacting to shifts in the surveillance advertising landscape, to the importance of online communities and why the world is ready for more brutally honest comms, alongside our pick of what exceptional creativity looked like in 2021.

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